Advertising Policy

1. Overview

Understanding Our Policies

Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, please let us know.

2. The Ad Review Process

Before ads show up on DASH, they're reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.

What We Consider

During the ad review process, we'll check your ad's images, text, targeting, and positioning, in addition to the content on your ad's landing page. Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad or doesn't fully comply with our Advertising Policies.

What Happens After an Ad is Reviewed?

After your ad is reviewed, you'll receive a notification through the E-mail used for the sign up letting you know if your ad is approved. If it's approved, we'll start running your ad.

3. Steps to Take if Disapproved

Edit Your Ad

If your ad isn't approved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:

  • Check the email address associated with your advertising account. If your ad doesn't get approved, we'll send you an email with details that explain why.
  • Using the information in your disapproval email, you can edit your ad and create a compliant one. In such case, please contact us:
  • Save your edited changes. Once you save your changes, your ad will be resubmitted for review.

Appeal the Decision

If you can't edit your ad or feel it was a mistake that it wasn't approved, you can appeal the decision by contacting us:

4. Prohibited Content

1. Illegal Products or Services

Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.

2. Discriminatory Practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

3. Tobacco Products

Ads must not promote the sale or use of tobacco products and related paraphernalia.

4. Drugs & Drug-Related Products

Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

5. Unsafe Supplements

Ads must not promote the sale or use of unsafe supplements, as determined by DASH in its sole discretion.

6. Weapons, Ammunition, or Explosives

Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.

7. Adult Products or Services

Ads must not promote the sale or use of adult products or services, except for ads for family planning and contraception. Ads for contraceptives must focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.

8. Adult Content

Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

9. Third-Party Infringement

Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please contact us

10. Sensational Content

Ads must not contain shocking, sensational, disrespectful or excessively violent content.

11. Personal Attributes

Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.

12. Misleading or False Content

Ads, landing pages, and business practices must not contain deceptive, false, or misleading content, including deceptive claims, offers, or methods.

13. Controversial Content

Ads must not contain content that exploits controversial political or social issues for commercial purposes.

14. Non-Functional Landing Page

Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person's ability to navigate away from the page.

15. Surveillance Equipment

Ads may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.

16. Grammar & Profanity

Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.

17. Nonexistent Functionality

Ads must not contain images that portray nonexistent functionality.

18. Personal Health

Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products. Ads for health, fitness or weight loss products must be targeted to people 18 years or older.

19. Payday or Cash Advance Loans

Ads must not promote payday loans, paycheck advances or any other short-term loan intended to cover someone's expenses until their next payday.

20. Multilevel Marketing

Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.

21. Penny Auctions

Ads may not promote penny auctions, bidding fee auctions or other similar business models.

22. Counterfeit Documents

Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.

23. Low Quality or Disruptive Content

Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.

24. Spyware or Malware

Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

25. Automatic Animation

Ads must not contain audio or flash animation that plays automatically without a person's interaction or expands within DASH after someone clicks on the ad.

26. Unauthorized Streaming Devices

Ads must not promote products or items that facilitate or encourage unauthorized access to digital media.

27. Circumventing Systems

Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.

28. Prohibited Financial Products and Services

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

5. Restricted Content

1. Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with DASH's targeting guidelines and applicable local laws. Note that ads promoting or referencing alcohol are prohibited in some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen.

2. Dating

Ads for online dating services are only allowed with prior written permission. In order to be a registered dating partner, please contact us to begin your application process.

3. Real Money Gambling

Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.

4. State Lotteries

Lotteries run by government entities may advertise on DASH, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target people in the jurisdiction in which the lottery is available.

5. Online Pharmacies

Ads must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission.

6. Supplements

Ads that promote acceptable dietary and herbal supplements may only target people who are at least 18 years of age.

7. Subscription Services

Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.

8. Financial Services

Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, within the ad's landing page. Ads promoting loans or insurance services must not directly request the input of a person's financial information, including credit card information.

9. Branded Content

Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please here on how to tag the featured third party product, brand or business partner).

10. Student Loan Services

Ads promoting student loan services must be targeted to people 18 years or older. Ads must not promote misleading or deceptive services related to student loan consolidation, forgiveness, or refinancing.

11. Political Advertising

Advertisers can run political, election related and issue ads, provided the advertiser complies with all applicable laws and the authorization process required by DASH.

12. Cryptocurrency Products and Services

Ads may not promote cryptocurrency and related products and services without our prior written permission.

6. Video Ads

Video ads and other dynamic ad types must comply the all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:

1. Disruptive Content

Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.

2. Entertainment Related Restrictions

Ads for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written permission from DASH and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed:

  1. Drugs and alcohol use
  2. Adult content
  3. Profanity
  4. Violence and gore

7. Positioning

1. Relevance

All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.

2. Accuracy

Ads must clearly represent the company, product, service, or brand that is being advertised.

3. Related Landing Pages

The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.

8. Lead Ads

Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.

1. Account Numbers

Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.

2. Criminal History

Ads must not request information regarding criminal or arrest history without our prior permission.

3. Financial Information

Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.

4. Government Issued Identifiers

Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.

5. Health Information

Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.

6. Insurance Information

Ads must not request insurance information, including current insurance policy numbers, without our prior permission.

7. Political Affiliation

Ads must not request information regarding political affiliation without our prior permission.

8. Race or Ethnicity

Ads must not request information regarding race or ethnicity without our prior permission.

9. Religion

Ads must not request information regarding religion or philosophical beliefs without our prior permission.

10. Sexual Orientation

Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.

11. Template Questions

Ads must not request the same or substantially similar information that you could use a Template Question to request.

12. Trade Union Membership

Ads must not request information regarding trade Union membership status without our prior permission.

13. Usernames or Passwords

Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your ads.

9. Use of Our Brand Assets

1. Brand Endorsement

Ads must not imply a DASH endorsement or partnership of any kind, or an endorsement by any other The DASH, Inc.

2. Brand Usage in Ads

Ads linking to DASH content (including Pages, groups, events or sites that use DASH Login) may make limited reference to "DASH" in ad text for the purpose of clarifying the destination of the ad.Ads should not represent the DASH brand in a way that makes it the most distinctive or prominent feature of the creative. DASH brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.

3. Copyrights & Trademarks

All other ads and landing pages must not use our copyrights, trademark or any confusingly similar marks, except as expressly permitted with our prior written permission.

4. User Interface Screenshots

When featuring the DASH User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad. Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop). The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.

10. Data Use Restrictions

1. Ensure any ad data collected, received or derived from your DASH ad ("DASH advertising data") is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any DASH advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.

2. Don't use DASH advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by DASH) and only to assess the performance and effectiveness of your DASH advertising campaigns.

3. Don't use DASH advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device. 4. Don't transfer any DASH advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

11. Things You Should Know

1. The Advertising Policies apply to (1) ads and commercial content served by or purchased through DASH, on or off the DASH services, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within apps on DASH, and (3) ads on . Your use of DASH's advertising products and services is part of "DASH" under DASH's Terms of Service and is subject to the Terms of Service. You may be subject to additional terms or guidelines if you use certain DASH advertising-related products or services.

2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.

3. Ads are public information. Ads may be re-shared and accessed by users outside of the targeted audience (including from the DASH Page running the ads or from other surfaces made available by DASH), and remain accessible after the campaigns end (e.g., if shared, until the users delete it, or visible to users through their account tools).

4. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.

5. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.

6. For policies that require prior written permission, DASH may grant these permissions.

7. These policies are subject to change at any time without notice.